Watch MoviestoWatch. In a small Franconian town, Werner Wild enters Georg Baum's store and wants to become a baker. "I like to eat good bread" - that's all he knows how to say to the sales clerk Gisela. But under the wing of Master Baum, the newcomer quickly becomes familiar with the intricacies of bread and pastry making. Soon the loner Baum finds himself increasingly confronted with a changed economic environment.